HOW TO OPTIMIZE ATTRIBUTION MODELS FOR MAXIMUM ROI

How AI is Changing Social Media AdvertisingBrands need to stay on top of new trends to keep their audience engaged and informed. Fortunately, AI can sift through data at lightning speed to quickly identify emerging trends and sentiment.Using predictive analytics, brands can analyze customer behavior and preferences to create ad content that will re

How to Track Conversions Effectively With Performance Marketing SoftwareA conversion can be anything from a newsletter sign-up to a purchase. It could also be a downloaded eBook or a contact form submission.With conversion tracking software, marketing agencies can accurately measure and report on performance to their clients. This allows for strate